‘Tired of going round in circles?’ The Economist marks another Brexit vote by driving a special message round (and round) Parliament Square

LONDON, UNITED KINGDOM - January 29, 2019 - Today, whilst the British Parliament once again votes on the government’s Brexit deal, The Economist, a leading source of analysis on international business and world affairs, will take to Westminster’s most famous roundabout in a van displaying the message: ‘Tired of going round in circles?’ The side of the vehicle hosts the question on a digital outdoor poster and will drive laps of Parliament Square from 8am until the voting concludes this evening.

On the back of the van, the URL Economist.com/directions points to The Economist article ‘Theresa May has lost control of Brexit. Parliament must take over’. The creative goes on to encourage passersby to send a text message to receive a free copy of The Economist, and ultimately a full subscription offer.

"Today the eyes of the world will once again be on Parliament Square and so there is no better place to remind our globally curious audience that, whilst the government may take us round in circles, The Economist is a trusted filter to help prepare for and navigate exactly this kind of uncertainty” said Mark Cripps, Chief Marketing Officer at The Economist.

The execution was created by agency AMV BBDO.

About The Economist (www.economist.com)

With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current-affairs publications. The paper covers politics, business, science and technology, as well as books and arts, concluding each week with an obituary. In addition to the web-only content such as blogs, debates and audio/video programmes available on the website, The Economist is available to download for reading on Android, BlackBerry PlayBook, iPhone or iPad devices. The Economist Espresso, our daily briefing smartphone app, is also available for download via iTunes App Store or Google Play.

For more information contact:

Becky Partridge rebeccapartridge@economist.com / +447898914415