Leading marketeers deconstruct the subject of creativity at ""Wake up with The Economist"" daily panel discussion at Cannes Lions, 2015

London, 1 July: At last week's Cannes Lions International Festival of Creativity, 2015, the place of creativity in today's business world was explored and debated in depth by leading marketers and three of The Economist's senior editors in the 171-year-old publication's daily ""Wake up with The Economist"" panels.

It was a forum to discuss the place of creativity in today’s digitally-driven, data-powered marketing industry, speakers included:

Jonathan Mildenhall, CMO, Airbnb
Pete Blackshaw, global head of digital & social media, Nestlé S.A
Bruce McColl, CMO, Mars
Gannon Jones, head of brand marketing, Miller Coors LLC
D. Michael Wege, senior VP, chief growth and marketing officer, Hershey
Laurent Faracci, senior VP, global marketing and digital excellence, RB
Marc Pritchard, chief brand officer, P&G
Dana Anderson, senior VP and chief marketing officer, Mondelēz
Allison Dew, VP, client solutions marketing, Dell
Anna Hill, chief marketing officer, The Walt Disney Co.
Soren Hagh, executive director global marketing, Heineken
Gennady Jilinski, CMO, Strauss Coffee
Matt Biespiel, senior director, global brand development, McDonald’s Corp
Chris Miller, divisional VP, global brand strategy and innovation, Abbott
Beatriz Galloni, marketing VP, MasterCard

The marketing chiefs at the daily “Wake Up with The Economist” panels invoked all sorts of images to put creativity in context, from rollercoasters to springboards to sledgehammers. But all agreed that in the end, it’s about touching the consumer.