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LONDON - August 13, 2020 - Today’s release of the Audit Bureau of Circulations (ABC) January to June (JJ20) certificates show that The Economist’s circulation remains strong at 1,651,185.
Similar to other publishers, ABC has also issued a special covid-19 certificate for The Economist for the period April-June 2020. This period saw a rise in digital subscriptions as readers turned to The Economist to understand the global pandemic. This period also saw a decline in print circulation due to distribution challenges and low newsstand volumes due to worldwide travel lockdowns. Social media followers also increased by 7% (total of 56 million) compared with six months ago.
Global highlights of the JJ20 certificate:
Worldwide (print + digital) circulation is 1,651,185
Global print circulation is 906,611 and Global digital circulation is 744,574
The print vs digital split is 55:45
Social audiences increased by more than 3.6 million, reaching 56,075,423
Global highlights of the covid-19 April-June 2020 certificate:
Worldwide (print + digital) circulation is 1,527,290
Global print circulation is 731,412 and Global digital circulation is 795,878
Bob Cohn, President, The Economist said: “The growth in our digital subscribers over the last six months shows that readers are turning to The Economist for accurate and distinctive coverage of the covid-19 pandemic in all its global complexities across science, politics, economics and business. We're proud to provide our subscribers with fair-minded and trustworthy analysis at a time when such essential journalism can be increasingly hard to find,”
[REGIONAL DATA FOR LOCAL MARKET DISTRIBUTION]
UK JJ20 highlights include:
UK edition circulation (ex-Ireland) is flat at 286,136
Digital circulation is steady at 130,777
Print circulation is 155,359
UK circulation accounts for 17% of global circulation
Print: Digital split is 54:46
North America JJ20 highlights include:
Combined print and digital circulation is 924,724
North American circulation accounts for 56% of global circulation
Print: Digital split is 58:42
Europe JJ20 highlights include:
Overall circulation in Europe (includes Ireland) is 252,592
European circulation accounts for 15% of global circulation
Print:Digital split is 52:48
APAC JJ20 highlights include:
Overall circulation in Asia/Pacific is 147,225
APAC circulation accounts for 9% of global circulation
Print:Digital split is 46:54
The Economist’s latest Worldwide Brand Report and audit certificates for all regions are available for download at www.abc.org.uk. You may view the Worldwide Brand Report here: https://www.abc.org.uk/Certificates/49996502.pdf
For more information contact: JessicaKeating@Economist.com or (+44)7533115249
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About The Economist (www.economist.com)
With a growing global audience and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications in the world. In addition to the weekly print and digital editions and website, The Economist publishes Espresso, a daily news app, Global Business Review, a bilingual English-Chinese product and Economist VR, a virtual-reality app. Economist Radio produces The Intelligence, a daily current-affairs podcast and several other podcasts a week. Economist Films produces short- and long-form video. The Economist maintains robust social communities on Facebook, Twitter, LinkedIn, Medium and other social networks. A recipient of many editorial and marketing awards, The Economist was recently named the most trusted news source in the 2017 Trusting News Project Report.
